The Mysteries of the Cereal Box, by PAUL LUKAS

Excelente ejemplo de como los tecnicismos y la poca atención al detalle puede derivar en que una disfunción tan obvia sea una norma generalizada en toda una industria.     Anuncios Corporate America’s hit machine By Daniel Roberts

Using analogies to develop new products: What if a locomotive was like a Lego construction? by Martha Mangelsdorf

Burger King delivery: A new front in the fast-food wars?

Change Comes to Playground Funny Papers By ANDREW ADAM NEWMAN

Marketing Without a Master by Morra Aarons-Mele

Japan high-tech toilet maker eyes global throne by Kyoko Hasegawa (Good for a Case Study)

Attention, People Buying Twinkies for $50 Online: The Twinkie Is Not Extinct Derek Thompson

Why Coke Cost A Nickel For 70 Years by David Kestenbaum

Consumer Fatigue: Shopping Has Never Been Easier—Or as Mentally Exhausting

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