The Mysteries of the Cereal Box, by PAUL LUKAS

Excelente ejemplo de como los tecnicismos y la poca atención al detalle puede derivar en que una disfunción tan obvia sea una norma generalizada en toda una industria. http://www.newrepublic.com/article/113319/cereal-box-design-new-closure#     Anuncios

Will.i.am: Corporate America’s hit machine By Daniel Roberts

http://tech.fortune.cnn.com/2013/01/03/william-black-eyed-peas/

Using analogies to develop new products: What if a locomotive was like a Lego construction? by Martha Mangelsdorf

http://sloanreview.mit.edu/article/using-analogies-to-develop-new-products-what-if-a-locomotive-was-like-a-lego-construction/

Burger King delivery: A new front in the fast-food wars?

http://management.fortune.cnn.com/2012/12/05/burger-king-delivery/

Change Comes to Playground Funny Papers By ANDREW ADAM NEWMAN

http://www.nytimes.com/2012/11/30/business/media/bazooka-gum-overhauls-brand-and-loses-comic-strips.html?_r=0

Marketing Without a Master by Morra Aarons-Mele

http://blogs.hbr.org/cs/2012/11/marketing_without_a_master.html

Japan high-tech toilet maker eyes global throne by Kyoko Hasegawa (Good for a Case Study)

http://phys.org/news/2012-11-japan-high-tech-toilet-maker-eyes.html#jCp

Attention, People Buying Twinkies for $50 Online: The Twinkie Is Not Extinct Derek Thompson

http://www.theatlantic.com/business/archive/2012/11/attention-people-buying-twinkies-for-50-online-the-twinkie-is-not-extinct/265387/

Why Coke Cost A Nickel For 70 Years by David Kestenbaum

http://www.npr.org/blogs/money/2012/11/15/165143816/why-coke-cost-a-nickel-for-70-years

Consumer Fatigue: Shopping Has Never Been Easier—Or as Mentally Exhausting

http://business.time.com/2012/11/14/consumer-fatigue-shopping-has-never-been-easier-or-as-mentally-exhausting/

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