Will.i.am: Corporate America’s hit machine By Daniel Roberts

http://tech.fortune.cnn.com/2013/01/03/william-black-eyed-peas/ Anuncios

What entrepreneurs can learn from artists By Tim Leberecht

http://management.fortune.cnn.com/2012/12/21/what-entrepreneurs-can-learn-from-artists/

Using analogies to develop new products: What if a locomotive was like a Lego construction? by Martha Mangelsdorf

http://sloanreview.mit.edu/article/using-analogies-to-develop-new-products-what-if-a-locomotive-was-like-a-lego-construction/

Beware Those Tiny Daily Decisions: They Can Come Back to Bite You

http://adage.com/article/small-agency-diary/beware-tiny-daily-decisions-matter/238399/

Marketing Without a Master by Morra Aarons-Mele

http://blogs.hbr.org/cs/2012/11/marketing_without_a_master.html

Buying Furniture on iTunes: Creative Destruction in a World of “Locavore” Production

http://nbs.net/buying-furniture-on-itunes-creative-destruction-in-a-world-of-locavore-production/

IN THE NAME OF THE GAME: How does a company get the world’s smartest data scientists to moonlight for free? By turning problems into contests

http://qz.com/5176/how-does-a-company-get-the-worlds-smartest-data-scientists-to-moonlight-for-free-by-turning-its-most-vexing-problems-into-contests/

Michael Wolff: What ad biz needs are writers

http://www.usatoday.com/story/money/columnist/2012/09/30/michael-wolff-usa-today-advertising-contest/1600259/

Are You Refined Enough to Be a Fan of Grey Poupon’s Facebook Page?

Interesante tactica promocional para Facebook. http://adage.com/article/creativity-pick-of-the-day/refined-a-fan-grey-poupon-s-facebook-page/237159/    

Hamdi Ulukaya, CHOBANI and his truly inspiring Yogurt American Dream

One day a cheese maker in New Jersey noticed that Kraft was selling an old yogurt plant, he had a gut feeling and though he could do something and went for it, two years later is the third yogurt brand in America, truly inspiring!!! http://online.wsj.com/article/SB10001424052702303379204577476974123310582.html

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