Facebook’s Surprising Dependency on Premium Content Creators, Ben Elowitz

Te puedes imaginar a Facebook en el  futuro como curadores de contenido? No me desagrada para nada la idea y sería un giro mucho más acertado que el “algoritmo” que te permite ver las publicidades que deseas de todas las opiniones que he leído sobre la “inminente caída” del gigante de las redes sociales es … Sigue leyendo

Just Look Me in the Eye Already by Sue Shellenbarger

Es noticia vieja que los hábitos sociales están cambiando rápidamente con los avances de la tecnología, al punto de que algunos psicólogos ya tienen un nombre para el exceso de atención a los celulares, tv, redes sociales y otras gadgets y apps como: FOMO, “fear of missing out” on social opportunities Por otra parte está … Sigue leyendo

Long Live E-mail by Taylor Provost

http://www3.cfo.com/article/2013/2/applications_social-media-email-marketing-engagement-budgeting-strategy-silverpop-forrester?pid=00000000-0000-0000-0000-000000000000&currpage=2

Will.i.am: Corporate America’s hit machine By Daniel Roberts

http://tech.fortune.cnn.com/2013/01/03/william-black-eyed-peas/

What entrepreneurs can learn from artists By Tim Leberecht

http://management.fortune.cnn.com/2012/12/21/what-entrepreneurs-can-learn-from-artists/

The Web We Lost by Anil Dash

This isn’t some standard polemic about “those stupid walled-garden networks are bad!” I know that Facebook and Twitter and Pinterest and LinkedIn and the rest are great sites, and they give their users a lot of value. They’re amazing achievements, from a pure software perspective. But they’re based on a few assumptions that aren’t necessarily … Sigue leyendo

Which Best Practice Is Ruining Your Business? by Freek Vermeulen

http://blogs.hbr.org/cs/2012/12/which_best_practice_is_ruining.html

Change Comes to Playground Funny Papers By ANDREW ADAM NEWMAN

http://www.nytimes.com/2012/11/30/business/media/bazooka-gum-overhauls-brand-and-loses-comic-strips.html?_r=0

Beware Those Tiny Daily Decisions: They Can Come Back to Bite You

http://adage.com/article/small-agency-diary/beware-tiny-daily-decisions-matter/238399/

Marketing Without a Master by Morra Aarons-Mele

http://blogs.hbr.org/cs/2012/11/marketing_without_a_master.html

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