Just Look Me in the Eye Already by Sue Shellenbarger

Es noticia vieja que los hábitos sociales están cambiando rápidamente con los avances de la tecnología, al punto de que algunos psicólogos ya tienen un nombre para el exceso de atención a los celulares, tv, redes sociales y otras gadgets y apps como: FOMO, “fear of missing out” on social opportunities Por otra parte está … Sigue leyendo

Long Live E-mail by Taylor Provost

http://www3.cfo.com/article/2013/2/applications_social-media-email-marketing-engagement-budgeting-strategy-silverpop-forrester?pid=00000000-0000-0000-0000-000000000000&currpage=2

Consumer Fatigue: Shopping Has Never Been Easier—Or as Mentally Exhausting

http://business.time.com/2012/11/14/consumer-fatigue-shopping-has-never-been-easier-or-as-mentally-exhausting/

Selling Like Hotcakes by Business & Money

http://business.time.com/2012/08/14/9-products-enjoying-a-curious-surge-in-sales/slide/selling-like-hotcackes/

The Next Great Generation Of Entrepreneurs

http://www.huffingtonpost.com/2012/01/09/boomers-who-start-businesses_n_1185394.html

The Most Common Strategy Mistakes, Joan Magretta

“The granddaddy of all mistakes is competing to be the best, going down the same path as everybody else and thinking that somehow you can achieve better results.” Michael Porter For more follow the link: http://hbswk.hbs.edu/item/6737.html

Everyday Low Pricing May Not Be the Best Strategy for Supermarkets

Finally, he says, “Price perception is really important. Customers’ sense of how you price merchandise drives foot traffic to your store and takes a long time to build up. Violations of that will be costly in terms of the loss of consumer trust and the expense it will take to reeducate them.” http://www.gsb.stanford.edu/news/research/nair_pricing_2011.html?

Are Top Sales People Born or Made? Steve W. Martin – Harvard Business Review

Es casi un “cliche” decir que alguien tiene un “don” para las ventas cuando hacen ver los negocios sencillos y cierran gran cantidad de acuerdos comerciales, pero es cierto, la gran mayoría de las personas consideradas como vendedores eficaces tienen una chispa natural para cerrar  los procesos de ventas. Por otra parte existen también excelentes vendedores … Sigue leyendo

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