It’s no accident Facebook made Instagram’s new videos exactly as long as a television commercial, By Christopher Mims

Para nadie es un secreto que Facebook está apostando más a la publicidad online que a las redes sociales,  los últimos cambios realizados en Instagram que permiten subir videos de hasta 15 segundos no es solo una copia de Vine con algunos segundos más de vídeo, estos son  los segundos que permitirían a las compañías … Sigue leyendo

The Mysteries of the Cereal Box, by PAUL LUKAS

Excelente ejemplo de como los tecnicismos y la poca atención al detalle puede derivar en que una disfunción tan obvia sea una norma generalizada en toda una industria. http://www.newrepublic.com/article/113319/cereal-box-design-new-closure#    

Will.i.am: Corporate America’s hit machine By Daniel Roberts

http://tech.fortune.cnn.com/2013/01/03/william-black-eyed-peas/

What entrepreneurs can learn from artists By Tim Leberecht

http://management.fortune.cnn.com/2012/12/21/what-entrepreneurs-can-learn-from-artists/

Using analogies to develop new products: What if a locomotive was like a Lego construction? by Martha Mangelsdorf

http://sloanreview.mit.edu/article/using-analogies-to-develop-new-products-what-if-a-locomotive-was-like-a-lego-construction/

Burger King delivery: A new front in the fast-food wars?

http://management.fortune.cnn.com/2012/12/05/burger-king-delivery/

Change Comes to Playground Funny Papers By ANDREW ADAM NEWMAN

http://www.nytimes.com/2012/11/30/business/media/bazooka-gum-overhauls-brand-and-loses-comic-strips.html?_r=0

Marketing Without a Master by Morra Aarons-Mele

http://blogs.hbr.org/cs/2012/11/marketing_without_a_master.html

Japan high-tech toilet maker eyes global throne by Kyoko Hasegawa (Good for a Case Study)

http://phys.org/news/2012-11-japan-high-tech-toilet-maker-eyes.html#jCp

Attention, People Buying Twinkies for $50 Online: The Twinkie Is Not Extinct Derek Thompson

http://www.theatlantic.com/business/archive/2012/11/attention-people-buying-twinkies-for-50-online-the-twinkie-is-not-extinct/265387/

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