You Say You Want a Devolution? by Kurt Andersen
Para los que no quieren leer el artículo completo les copio y pego este par de parrafos que resumen en líneas generales todo, aunque no quisiera motivar a nadie a no leerlo completo:
“like any lucrative capitalist sector, our massively scaled-up new style industry naturally seeks stability and predictability. Rapid and radical shifts in taste make it more expensive to do business and can even threaten the existence of an enterprise. One reason automobile styling has changed so little these last two decades is because the industry has been struggling to survive, which made the perpetual big annual styling changes of the Golden Age a reducible business expense. Today, Starbucks doesn’t want to have to renovate its thousands of stores every few years. If blue jeans became unfashionable tomorrow, Old Navy would be in trouble. And so on. Capitalism may depend on perpetual creative destruction, but the last thing anybody wants is their business to be the one creatively destroyed. Now that multi-billion-dollar enterprises have become style businesses and style businesses have become multi-billion-dollar enterprises, a massive damper has been placed on the general impetus for innovation and change.